If you are new to the Kicklight concept you might be wondering what constitutes a kicklight. Talk about a fundamental question. A kicklight is a video with kicks. It’s that simple and I’m sure you feel completely enlightened. Actually let me elaborate a bit more.

Take a video and slap kicks underneath them and you’ve got a kicklight. Kicks are small jpg, gif or png graphics that you create with a graphics program like Photoshop. These kicks are then put together with a video to build a complete video viewing experience. If you are the producer of the video you can now include kicks to enhance the video with additional information and/or images. In addition kicks can have links attached to them which you the video producer will include.

If you upload videos to YouTube you know the only place to put a clickable link is in the description area of the YouTube video page. What are the chances your video viewers will click that link? You would have to bring a lot of eyes to your video for a decent amount of clicks. Now with kicklights viewers will become accustomed to clicking on the kicks, and you can even include directions on the kicks directing viewers to click them.

Just like YouTube kicklights have embed codes for blogs and other websites. This code carries both the video and the kicks, which of course have all the links included within the kicks. Therefore if you have a blog you can include a kicklight for all your viewers to watch and click. As a video watcher you can enjoy the entire kicklight outside of the Kicklight site. When the video is served outside of the Kicklight site the video is a bit smaller, just like YouTube videos.

I don’t think every video will end up having kicks attached to it for a variety of reasons. Some videos just don’t need any additional information, they are much more visual or tell a story without the need of narration or background. Also the added work of creating five, ten or more individual kicks will be a barrier for many people. However, I think a healthy portion of creative and entrepreneurial people will invest the time to create kicklights not just videos.

I hope this article has sufficiently outlined what a kicklight is and that it may have peaked your interest. If so then go forth and make some powerful kicklights. Here is a kicklight I had a lot of fun making, for obvious reasons.

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