One of the first kicklights I created was a very funny reenactment by Brandon Hardesty of a scene from the movie There Will Be Blood. I had stumbled on his videos while clicking through YouTube and thought one of his creations would be a good video for a kicklight. I wanted to enhance the video by offering general information about Brandon for those that may not know him while utilizing the linking capabilities of the kicks. Since this video is a reenactment of a popular movie I included some information about the movie as well as links to the Amazon page for the DVD.
This kicklight is a perfect example of how a very succesful YouTube content producer could use kicks to dramatically increase their revenue. As of the writing of this post this video has been viewed more than 73,000 times. If kicks had been attached to that video Brandon could potentially make some serious sales.
Let’s say only one percent of viewers had clicked through to the Amazon page (I actually think this is a low click through rate). That would be approxiametely 730 people who are at least interested in knowing more about this movie. Of those 730 if only three percent made a purchase that would be almost 22 sales. While a DVD is not a high ticket item the bottom line is that kicks can drive more visitiors to money pages. Also consider that Brandon has made 97 videos as of this post, with many of his other reenactments receiving hundreds of thousands of views per video. Using my minimal math skills those numbers could add up to some monster sales totals.
I truly believe that people who consistently produce online videos on YouTube and have a large following could benefit greatly with kicks. For now they would have to send visitors over to the Kicklight website. In the future if Google does purchase Kicklight I’m sure kicks will be integrated into the YouTube site, which will make the entire process smoother for viewers and producers.
Thanks for reading and good luck with your kicks!
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